Gorman & Smith Beverage Equipment Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.gormansmith.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. Additionally, we collect data on the web pages or products you view, referral sources, and interactions with the Site. This automatically collected data is referred to as "Device Information."
We collect Device Information using the following technologies:
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Cookies – Data files placed on your device that may include an anonymous unique identifier. For more information and opt-out options, visit www.allaboutcookies.org.
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Log Files – Track actions on the Site and collect data such as IP address, browser type, ISP, referring/exit pages, and timestamps.
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Web Beacons, Tags, and Pixels – Electronic files used to record browsing information.
Additionally, when you make a purchase or attempt to do so, we collect your name, billing and shipping addresses, payment details, email, and phone number. This data is referred to as "Order Information."
When we mention "Personal Information" in this Privacy Policy, we refer to both Device Information and Order Information.
HOW WE USE YOUR PERSONAL INFORMATION
We do not release invoices or other order information to third parties. Order-related documentation is only provided to the email address listed on the order to maintain security and privacy. Customers are responsible for forwarding documentation internally as needed. Order-related documentation is only provided to the email address listed on the order to maintain security and privacy.
We do not store or retain any payment information. All payment details are processed and managed by an independent third-party payment provider to ensure security and compliance with financial regulations. We use Order Information to:
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Fulfill orders, process payments, arrange shipping, and provide invoices or order confirmations to the contacts listed on the order only.
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Communicate with you regarding your order.
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Screen for potential fraud or security risks.
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Provide you with promotional offers or marketing communications based on your preferences.
We use Device Information to:
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Identify and prevent security threats or fraud (including monitoring IP addresses).
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Optimize our Site through analytics and performance tracking.
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Improve marketing and advertising efforts.
SHARING YOUR PERSONAL INFORMATION
We take privacy seriously and ensure that any third-party services we use comply with applicable data protection regulations, including GDPR and PIPEDA. We share your Personal Information with third parties to support our business operations, including:
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Shopify (our e-commerce platform) - Privacy Policy
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Google Analytics (to analyze customer interactions) - Privacy Policy
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You may opt out of Google Analytics via: Google Opt-Out Tool
Additionally, we may share information to comply with legal requirements, enforce our policies, or protect our rights.
YOUR CHOICES & OPT-OUT OPTIONS
We use Personal Information to provide targeted advertisements or marketing communications. We use Personal Information to provide targeted advertisements or marketing communications.
You can opt out of targeted advertising via:
For broader opt-out options, visit the Digital Advertising Alliance.
DO NOT TRACK
We do not alter data collection practices in response to Do Not Track signals from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access, correct, or request deletion of your personal information. To exercise these rights, contact us via the information provided below.
Additionally, we process your data to fulfill contracts or pursue legitimate business interests. Your data may be transferred outside of Europe, including to Canada and the U.S.
DATA RETENTION
We retain Order Information for our records for a period of [X years] unless you request its deletion, subject to legal or business requirements. We retain Order Information for our records unless you request its deletion.
CHANGES
We may update this policy periodically to reflect changes in our practices, legal requirements, or updates to third-party services. We may update this policy periodically to reflect changes in our practices or legal requirements.
MINORS
The Site is not intended for individuals under the age of 18.
CONTACT US
For more information, questions, or complaints, contact us at:
Gorman & Smith Beverage Equipment
[Re: Privacy Compliance Officer]
716 The West Mall, Suite 1908 Toronto, Ontario, Canada M9C 4X6
Email: info@gormansmith.com